![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/f143d28f-53d4-498a-a860-c2566b1b8e6b_rw_1920.jpg?h=ff1649e9cc7111849fd570cd40961e34)
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/fb234883-1857-4069-81e6-d809863d65ee_rw_1920.jpg?h=ce17ac6d6a6c86d81826835af84e846f)
Illustrations
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/e900a0d1-a880-46fb-b0ca-7f1c076f7928_rw_1920.jpg?h=b69340fa3e220854e157ced5459ea00b)
who where what?
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/e50dad1f-ac37-4881-8ee9-1fded3bf8f1f_rw_1920.jpg?h=4e64fc5f3bc1b5ecac0821617ebaa104)
be creative
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/52897cf1-3aed-4361-8d9c-c87552afefbd_rw_1920.jpg?h=fd2868318e061a33ee900b81ab433e93)
plan for success
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/20ab34eb-88f9-40a5-b54c-57bc57e2c07e_rw_1920.jpg?h=ec87357efde87e8ddb053b833bb36a87)
buddy power
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/dae8bf99-6700-430a-bfa6-0229ac4c4077_rw_1920.jpg?h=9e1719cd024ef5acda03248a374ab9b1)
no giraffe in the room
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/5a4eb5f1-2a51-4ad0-9f26-ad9fabdb5a96_rw_1920.jpg?h=406c4821eee7fc86d026987d2e9f22b5)
keep fit
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/01c2ee13-f88a-4306-9442-a36d77841dc2_rw_1920.jpg?h=cc1d3e6d01a5476b100662280c69fb36)
mind the chat
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/4ba80c76-cebe-495d-9723-44e5d7701a2d_rw_1920.jpg?h=16d813432a4254dcc5e2cafbed038f12)
Gifs
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/71a0abab-3f22-4b8d-baa4-caba5a3cb6ef_rw_600.gif?h=bc2ad18f9ae9fd20ac5b31d56ec3faa9)
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/6cb11ca9-a5d2-4690-b18e-5ef46b563285_rw_600.gif?h=0328ef8b1f1cceeca68dcb42ff6bf2af)
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/511f4def-36e1-412f-a3a1-1d3c3b4b36df_rw_600.gif?h=5e056f27895799d50b0d176d9051210a)
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/e57c61f5-c6b8-4826-a7ab-785e55f7eeb6_rw_600.gif?h=dee3384bdcb65b05069d080792334279)
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/8beb3651-947b-4cc4-bcc6-ab9efd26f987_rw_600.gif?h=c5a7e3781d32173a33aeb0751d303af1)
![](https://cdn.myportfolio.com/02712cb1-c5ab-4dc8-b9f7-726024835d22/4f15bbf5-f395-423d-ba82-e83408f85a6b_rw_600.gif?h=c7261906fa45be418564bbc4fb3eec19)
Wall’s wanted to connect with its new employees and communicate its workplace rules in an entertaining way, and our Wall’s Rules Campaign was born. We created fun and witty illustrations and icons to keep a lighthearted approach to the rules whilst still drawing attention to a serious subject.